Those who have built help those who are building.

Mentorship from people who have been there, and open doors into our network, for a small number of early-stage startups.

Scroll the story

At the start you are on your own.

And every mistake costs time and capital.

  • TimeFundraising in Italy is slow, and it pulls you away from what matters: building.
  • MistakesThe first decisions, hires, pricing, bylaws, term sheets, you make them without a map.
  • SolitudeTextbook advice is not enough: people who have never built do not know where it really hurts.

We have made plenty of mistakes.

We do not know them all. We know the ones almost every first time founder runs into: fundraising, first hires, pricing, bylaws, governance.

How we work together.

A constant, unfiltered conversation with founders who are further along.

Pick who you need

Pricing problem? Talk to someone who has already got it wrong. Term sheet on the table? Talk to someone who has signed a few. You choose who to turn to, every time.

We talk about the real problem

No status update decks. You bring the decision in front of you, we look at it together, and you leave with a direction.

Doors open when you are ready

Introductions to customers, partners and investors come when they are actually useful, not on day one.

What we talk about

  • Fundraising and term sheets
  • Go-to-market
  • Product
  • Team and stock options
  • Governance and bylaws
  • Venture capital
  • Network and introductions
  • The founder's craft
1 calla month, as a starting rhythm
2 hoursa week, in total
30 minfor each F4F founder involved

These are reference points, not constraints: the relationship and common sense come first.

What we ask.

Nothing to sign upfront. First we get to know each other for a few weeks: once the relationship has proved its worth, we ask for a small percentage of equity.

Zero fees, no special rights, a single entity on the cap table. If it makes sense for both sides, we can also invest through a SAFE.

1% is the documented standard for expert advisors at pre-seed (FAST Agreement, Founder Institute), and in Italy it falls under the work-for-equity rules for innovative startups.

Founders mentored by people who have already built become top performers 3 times more often.Source: Endeavor Insight, New York, 2015.

Apply with your startup
1%through a share allocation, in exchange for ongoing support

A collective of founders.

Six founders who have started companies, raised money, hired and started over. When we work alongside you, we talk about things we have lived.

€57M
capital raised in total
11
companies founded
120
people managed
11
industries we know first hand

How to apply.

Write to us. We will work out the rest together.

  1. 1Write to usThe pitch, however you like
  2. 2First callWe get to know each other
  3. 3Market studyWe look at the numbers
  4. 4Second callThe hard questions
  5. 5The answerYes or no, with reasons
  6. 6Trial periodWe work together
  7. 7Agreement1% in shares

Founder-friendly, for real.

No strings, nothing to sign in advance.

The 1% only comes up after the trial period: let us get to know each other first.

What you do, what problem you solve, what stage you are at. Send us the pitch however you prefer: link, PDF, video or your MVP.

Prefer email? info@f4fventures.com

Your pitch

Choose how to send it. One is enough, more than one is fine too.

The file, straight from here.
We like seeing the face behind the build: 3 minutes shot on your phone is plenty.
If there is already something to try, send it: two minutes with it tell us more than a slide.